Some great work by Kike Besanda. Really cool to see bikes used like that.

Two really great Belgian ads using really slick animation to talk about the benefits of mass transit. A really awesome way of broaching the subject.

(Via AdFreak.)

Scion has really been getting this whole marketing to youth culture thing right. In the above commercial shot by Imaginary Forces, you can really see Scion grab hold of the hyper individualized mashup culture we live into and reconstitute in a meaningful way it to sell a car.

Seriously between sponsoring DJ’s like Rusko and Diplo and producing commercials like this I can’t help but like what Scion is offering me.

Live recreation of Guitar Hero, performed on a bike.
Directed by Jaron Albertin / Drago5 agency.

(Via AdFreak.)

The murderous hatred being directed toward Toyota’s ‘Saved by Zero’ ads has been building for a few weeks now, and it’s become semi-official with this Associated Press story. A number of Web sites—Esquire, Best Week Ever, Consumerist and Jalopnik among them—have been hosting rants about the ads, which feature the admittedly awful 1983 song ‘Saved by Zero’ by British new-wave group The Fixx. By and large, viewers feel an urge to end their own lives and/or other people’s when the ads come on: ‘It makes me want to kill someone/never ever buy a Toyota.’ ‘Marketing 101, don’t piss consumers off, don’t get on their bad sides, don’t cultivate contempt.’ ‘I CAN’T EVEN EXPRESS MY OUTRAGE WITHOUT USING CAPS LOCK.’ Clearly it’s the feel-bad campaign of the year, and from a company (and industry) that doesn’t need any extra help in hurtling down the crapper.

Cool little bike commercial by Daniel Leeb’s (Cinecycle – Puma i-cycle films…) about Hutchinson Intensive and Urban Tour tires.

(Via trackosaurus rex.)